You'll have already seen that the good people at Noisey are hosting what looks to be a monumental rap event, a 38-minute track with the great and the good of hip hop contributing verses. Well the marathonic song is produced by beat mavens Hudson Mohawke and S-Type of bonnie Scotland. Above is arguably the most exciting sample so far, Terrence Thornton talking that King Push ish over something beastly from HudMo. The whole shebang should be a real treat.
Note that Hennessey are sponsoring. It looks like they're doing their best to retain their grip on the hip hop market after Jay Z hooked up an endorsement deal with rookie cognac brand D'usse. Seems like a shrewd move on Henny's part.